We are an Intergrated
Field Marketing agency
We are more than just a field marketing agency at SA Retail Guru. We are an integrated force with a commitment to growth. Our multiple service offerings, including merchandising, shop-fitting, field promotions, and staff management, cater to formal and informal markets. We stand out by helping brands reach their maximum potential at the point of sale, promoting brand affinity through world-class execution, and securing brand loyalty through our strategic approach, concept creation, and impactful design. We are not just about growing brands but also about developing people.
Our Offering
Comprehensive Field Marketing Solutions
Our services encompass several options, including field sales teams, implementation experts, and information-gathering squads. We design and create the best strategy for each client’s project, often dictated by sales objectives and how the client plans to use the data and information generated by the field team to achieve set goals.
Our clients’ plans to leverage the results of each project are crucial to us. They help us tailor an approach that suits their needs and modify the outcomes. We understand that each client is unique, and our tailored approach makes them feel understood, valued, and, most importantly, prioritised.
Key Statistics
Over 400+
Informal Field Staff
100,000+
Spazas
20,000+
Taverns
100+ Staff
Formal Field Force
Field Marketing Services:
1. Merchandising
Our merchandising service ensures your products are displayed optimally in retail environments, enhancing visibility and encouraging sales. We strategically place products to attract consumer attention and drive purchases.
2. Field Promotions
We execute field promotions to boost your brand’s presence and engagement with target audiences. Our promotional strategies are designed to create memorable experiences and foster brand loyalty.
3. Staff Management
Our expert team manages staff for various retail and promotional activities, ensuring they are trained and equipped to represent your brand effectively. We handle recruitment, training, and performance monitoring.
4. Field Sales Teams
Our dedicated field sales teams work directly in the market to drive sales and expand your brand’s reach. They engage with retailers and consumers, providing valuable insights and feedback.
5. Implementation Experts
We provide implementation experts who ensure that your marketing strategies are executed flawlessly. They oversee the setup and rollout of promotional activities and ensure compliance with your brand standards.
Our information-gathering squads collect crucial market data to inform your strategies. They provide insights on consumer behaviour, market trends, and competitive activity, helping you make informed decisions
6. Shop Fitting
Our shop fitting service transforms retail spaces into highly functional and visually appealing environments that enhance the shopping experience. We handle every aspect of shop fitting, from initial design consultation to final installation, ensuring that each project aligns with our client’s brand identity and operational requirements.
*Collaborating with clients to understand their specific needs and preferences for their retail space.
*Designing and installing custom fittings that align with the brand’s identity and create a cohesive look.
*Planning and optimising the layout to ensure maximum functionality and ease of movement within the retail space.
*Ensuring all installations meet the highest standards of quality and durability.
Let's Start Talking Now About Next Project
010 020 8400
Expanding Your Brand’s Reach Across South Africa
Our field marketing services are designed to extend your brand’s reach across South Africa. We provide trained and experienced field marketers who engage with consumers directly, promoting your products and services in various retail environments. Our team works tirelessly to ensure your brand gains visibility and traction in key markets.
Our Reach
We currently service 100,000 informal traders and 20,000 taverns across South Africa, ensuring your brand reaches its target audience effectively.
Clients and Case Studies:
Game
Project: Cellular Contract Experts
As cellular contract experts, our dedicated staff are committed to empowering Game consumers with the ability to purchase contracts, prepaid, and cellular devices, leveraging our unique expertise in the field. We provide a seamless and informed shopping experience, ensuring consumers have access to the latest technology and services.
Makro
Project: In-Store Technical Assistance
Our dedicated team provides Makro consumers with technical assistance in-store, ensuring they have the support they need to make informed purchasing decisions. We focus on delivering a superior customer experience through expert guidance and technical support.
Incredible Connection
Project: Store Support
We provide comprehensive support to Incredible Connection stores, ensuring they receive the necessary training, reporting, and issue resolution to drive sales and customer satisfaction.
PG Glass
Project: Repair Centre Design
We provide shop fitting and design services for PG Glass repair centres, ensuring a professional and efficient setup for their service locations. We aim to create functional and visually appealing spaces that enhance the customer experience.
Standard Bank (Formal)
Project: Branch Merchandising
We provide merchandising services, create planograms for their bank branches, and apply new and installed POS material across South Africa.
Standard Bank (Informal)
Project: Market Dominance
We aim to create and maintain Standard Bank dominance in the informal market by increasing visibility and awareness through various Point of Sale/branding opportunities.
Betway
Project: Spaza Shop Network
- 100+ agents dedicated to signing up spazas to sell Betway Bucks and branding spaza shops.
- Building a database of informal spaza shops targeting all regions except WC.
- Signing up spaza shops to sell Betway products and drive awareness around Betway products.
- Identifying opportunities within the informal market to drive promotional activities around Betway products.
- Monitoring sales performance by spaza shop and rewarding accordingly.
- Identifying competitor activity within these markets and offering recommendations to improve current service offerings to drive sales.
What They’re Say
About Us?
Bessie Cooper
Manager“Dictum mauris facilisis tortor dictumst. Cursus mattis viera lobortis posuere molestie imperdiet diam scelerisque posuere magnis risus purus eu tempor. Odio iaculis tincidunt cras cursus id nunc nibh gravida.”
Brooklyn Simmons
Owner“Dictum mauris facilisis tortor dictumst. Cursus mattis viera lobortis posuere molestie imperdiet diam scelerisque posuere magnis risus purus eu tempor. Odio iaculis tincidunt cras cursus id nunc nibh gravida.”
Haris Gulati
Co-Founder“Dictum mauris facilisis tortor dictumst. Cursus mattis viera lobortis posuere molestie imperdiet diam scelerisque posuere magnis risus purus eu tempor. Odio iaculis tincidunt cras cursus id nunc nibh gravida.”
Bessie Cooper
Manager“Dictum mauris facilisis tortor dictumst. Cursus mattis viera lobortis posuere molestie imperdiet diam scelerisque posuere magnis risus purus eu tempor. Odio iaculis tincidunt cras cursus id nunc nibh gravida.”
Brooklyn Simmons
Owner“Dictum mauris facilisis tortor dictumst. Cursus mattis viera lobortis posuere molestie imperdiet diam scelerisque posuere magnis risus purus eu tempor. Odio iaculis tincidunt cras cursus id nunc nibh gravida.”
Haris Gulati
Co-Founder“Dictum mauris facilisis tortor dictumst. Cursus mattis viera lobortis posuere molestie imperdiet diam scelerisque posuere magnis risus purus eu tempor. Odio iaculis tincidunt cras cursus id nunc nibh gravida.”
Bessie Cooper
Manager“Dictum mauris facilisis tortor dictumst. Cursus mattis viera lobortis posuere molestie imperdiet diam scelerisque posuere magnis risus purus eu tempor. Odio iaculis tincidunt cras cursus id nunc nibh gravida.”
We would like to hear from you
We are an integrated field marketing agency with multiple service offerings ranging from merchandising, field promotions and staff management for both the formal and informal markets.
Contact
399 Jan Smuts Avenue
info@saretailguru.co.za
010 020 8400
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